low hanging fruit in business
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Low-hanging fruit – Would you like fries with that?

Have you ever heard the term “Would you like fries with that”? or seen the ads on television where they offer you steak knives as incentives if you buy things? It’s really important as a business owner that we don’t overlook the low-hanging fruit. That is people who are already ready to buy with us who use their products or our services, and the ability to upsell to them.

Now, fries with that at Maccas is probably not the best healthiest upsell, nut if you can imagine that if one in 15 cars that come through the driveway, say yes I’ll have fries, then you have just made an upsell. Have a look around your business and see what you have in your products and services that you can add as an upsell to your existing clients.

From my point of view, I would never upsell something that a client didn’t need.  That sits with my ethos but for accountants, we have things like the ability to help with budgets, we can look at Profit First allocations to help manage the cash flow in your business. Even little things like looking after your ASIC registration for you so that you know that you’re never going to get one of those nasty late fees again.

There are lots of things in a any business that you can add to your existing service. Ideally, a small price, but something that recurs again and again and again is something that’s going to give you more growth in your business. If you can have it that’s something that you can deliver for a low price, the more profitability in your business. So, my question to you is, Would you like fries with that?

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