expanding into new geographic markets
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Strategies for expanding into new geographic markets

Do you dream of expanding your business into a different geographical market, maybe the next town, the next city, or take over the world one piece at a time. It’s a really hard thing to do. And Australians were quite colloquial, in that we may live in in cities and towns, but once you get in the regions, people are quite resistant to newcomers coming in. So ultimately, whatever you need to do, is getting people in town to know, like, and trust you. And that means that you need to be there, you need to make sure that you find the local Chamber of Commerce, or some networking groups, you need to have a chat to the guys at the pub and introduce yourself and then just generally get to know people they need to know, like, and trust. So while advertising is fantastic, nothing beats having someone on the ground in these geographical regions, doing the marketing, to get people to understand who you are, what you do, what your ethics are around that. But more importantly, what’s in it for them, that they’ve got something that you’re providing, whether it be a product or a service, that is going to do something for them. What’s in it for me. different geographical locations are awesome, do not get me wrong, it just takes a little bit of time, typically in smaller centers to get known and for people to understand who you are. For instance, we’ve been in Gympie for nearly three years. And it’s only now that we’re really starting to get some referrals from other people in town to build our business. In saying that, different businesses have different needs if you’ve got a shopfront. By all means go ahead and open your shop front and sell your ways to the world but you still need to know people in town. You still need to know that they are going to know who you are. They’re going to grow to like you and they’re going to trust you.

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